Instagram Report 2023

We compiled a representative sample of 37 million Instagram posts, spanning January 1st to November 30th, 2022.

• Instagram Engagement
  **Instagram Engagement **
  Find out how to generate more engagements on Instagram posts, and what does work.
• Instagram Hashtags
  **Instagram Hashtags **
  Hashtags are the best way to increase engagement rates, right?
• Instagram Tagging
  **Instagram Tagging **
  Does tagging other users increase Instagram engagement? Keep reading to find out.
• Instagram Captions
  **Instagram Captions **
  Find out how long your Instagram caption should be.
• Instagram Followers
  **Instagram Followers **
  Most businesses want more Instagram followers. See what our study says about follower rates.
• Most Engaging Instagram Posts
  **Most Engaging Instagram Posts **
  What do the most engaging Instagram posts have in common? Go deep into the top 15% of posts in our study.
• Instagram Location Tag
  **Instagram Location Tag **
  Take a look at the trends around tagged locations.
• Best Time to Post on Instagram
  **Best Time to Post on Instagram **
  When is the best time to post on Instagram?
• Instagram Statistics
  **Instagram Statistics **
  Valuable insights and statistics from around the web in 2023.