26 Most Interesting Instagram Statistics 2023

Instagram Statistics

Instagram facts and statistics that may influence your marketing strategy for 2023.

The average Instagram engagement rate last year was 6.01%, or 1147 engagements per post.

Video posts on Instagram bring in by far the most likes and comments.

Using 4 hashtags actually increases the engagement rate of posts.

Tagging other Instagram accounts is good for engagement. The more accounts you tag, the higher the engagement rate on Instagram.

The average Instagram engagement rate last year was 6.01%, or 1147 engagements per post.

#photography, #love and #art are the most popular hashtags.

The top 3 most engaging hashtags on Instagram are #reelstrending, #calisthenics and #funnyvideos.

Short and sweet captions between 1 and 20 characters perform the best.

Posts that include 3 emojis have the highest engagement rate, reaching an impressive 7.00%.

26.43% of Instagram users have less than 1,000 followers.

49.94% of Instagram users have between 1,000 - 10,000 followers.

15.21% of Instagram users have between 10,000 - 50,000 followers.

3.15% of Instagram users have between 50,000 - 100,000 followers.

3.89% of Instagram users have between 100,000 - 500,000 followers.

0.62% of Instagram users have between 500,000 - 1,000,000 followers.

0.62% of Instagram users have between 1,000,000 - 5,000,000 followers.

0.06% of Instagram users have more than 10,000,000 followers.

The most followed Instagram account is @Instagram.

The most-followed person on Instagram is still Cristiano Ronaldo (@cristiano) with 595,086,030 followers.

The most-followed person on Instagram in North America is Kylie Jenner (@kyliejenner), with a whopping 397,000,696 followers.

The most-followed person on Instagram in the UK is Dua Lipa (@dualipa) with an impressive 88,476,893 followers.

The American continent accounted for around half (57.18%) of all Instagram posts.

The country with the most Instagram posts was by far the USA.