The Retail Industry Tracker
The Retail Industry Tracker
Track the live online conversations and trending topics around the 10 biggest retailers in the world.
We monitored 6M+ mentions of retail brands to assess their influence, engagement, sentiment, and more. To understand why each metric is important and how they are calculated, download The Retail Industry Report to get insights on the full list of the 50 companies.
— 50 brands scanned
Online brand performance score
The score is calculated by taking the average of KPIs of the brands we analyzed. This includes: volume of mentions, engagement, influence, and sentiment.
Volume of mentions
When monitoring volume of mentions, you’ll want to look at the sudden or irregular increases or decreases over time.
Sources of mentions
The biggest sources of the mentions for retailers come from Twitter, news, and blogs; mediums such as Facebook and videos represent very little of conversations about them.
Top locations
The majority of the mentions come from the US because that’s where the largest global retailers such as Amazon, Walmart, and Staples are based.
Sentiment
We ranked brands based on their sentiment, ratio which looks like this: sentiment ratio = (positive mentions) / (total mentions - neutral mentions)
Reach
Reach is the sum of all the interactions a person has with a brand’s content.
Influence
Influence data is collected from Twitter and Instagram: it takes into account each brand’s community size, engagement level, and how influential the people mentioning the brands are.
Top Hashtags
If you attach hashtags to your brand campaigns, measure the volume of your hashtag pre, during, and post launch in order to gauge its impact.
Top posts
These are the top Twitter posts in terms of volume of replies, likes, and shares.
Engagement
Engagements is essentially what you get when you combine the number of likes and the number of retweets.
Mention Retail Industry Report 2018
To understand why each metric is important and how they are calculated, download The Retail Industry Report to get insights on the full list of the 50 companies.