# Instagram Statistics

Instagram facts and statistics that may influence your marketing strategy for 2023.

[Download full report (57 pages)](https://info.mention.com/en/instagram-engagement-report-2023)

- —Engagement rate

The average Instagram engagement rate last year was 6.01%, or 1147 engagements per post.

- —Post type

Video posts on Instagram bring in by far the most likes and comments.

- —Using hashtags

Using 4 hashtags actually increases the engagement rate of posts.

- —Instagram Tags

Tagging other Instagram accounts is good for engagement. The more accounts you tag, the higher the engagement rate on Instagram.

## 1. Instagram statistics

The average Instagram engagement rate last year was 6.01%, or 1147 engagements per post.

#photography, #love and #art are the most popular hashtags.

The top 3 most engaging hashtags on Instagram are #reelstrending, #calisthenics and #funnyvideos.

Short and sweet captions between 1 and 20 characters perform the best.

Posts that include 3 emojis have the highest engagement rate, reaching an impressive 7.00%.

### Highlights

- Average Instagram engagement rate  
  6.01%

- Most popular Instagram hashtags  
  #photography

- Most engaging hashtag  
  #reelstrending

## 2. Instagram statistics

26.43% of Instagram users have less than 1,000 followers.

49.94% of Instagram users have between 1,000 - 10,000 followers.

15.21% of Instagram users have between 10,000 - 50,000 followers.

3.15% of Instagram users have between 50,000 - 100,000 followers.

3.89% of Instagram users have between 100,000 - 500,000 followers.

0.62% of Instagram users have between 500,000 - 1,000,000 followers.

0.62% of Instagram users have between 1,000,000 - 5,000,000 followers.

0.06% of Instagram users have more than 10,000,000 followers.

### Highlights

- Instagram accounts with < 1,000 followers  
  26.43%

- Instagram accounts with 1,000 - 10,000 followers  
  49.94%

- Instagram accounts with 10,000 - 50,000 followers  
  15.21%

- Instagram accounts with 50,000 - 100,000 followers  
  3.15%

- Instagram accounts with 500,000 - 1,000,000 followers  
  0.62%

- Instagram accounts with 1,000,000 - 5,000,000 followers  
  0.62%

## 3. Instagram statistics

The most followed Instagram account is @Instagram.

The most-followed person on Instagram is still Cristiano Ronaldo (@cristiano) with 595,086,030 followers.

The most-followed person on Instagram in North America is Kylie Jenner (@kyliejenner), with a whopping 397,000,696 followers.

The most-followed person on Instagram in the UK is Dua Lipa (@dualipa) with an impressive 88,476,893 followers.

The American continent accounted for around half (57.18%) of all Instagram posts.

The country with the most Instagram posts was by far the USA.

### Highlights

- Most followed Instagram account  
  @Instagram

- Most followed person on Instagram  
  Cristiano Ronaldo