# The Mention Blog ## The most current social media, monitoring, and marketing best practices from industry experts. ## Social listening ### 6 Ways To Conduct A Content Gap Analysis Using Social Listening As a modern-day marketer, hitting the right marks with your content strategy is crucial. [Read more](/content/en/blog/content-gap-analysis-social-listening/index.html) ### How AI Has Changed Social Listening Forever The AI-driven social listening market is rapidly expanding thanks to the various new tools available. [Read more](/content/en/blog/ai-social-listening/index.html) ### Share of Voice vs Share of Market in the Era of AI Remember the days when TV ads and billboards measured marketing success? We now have new metrics to consider. [Read more](/content/en/blog/share-of-voice-vs-share-of-market/index.html) ## Most Popular ### What is Media Monitoring? The Full Guide Ever wondered how businesses stay on top of their brand’s reputation? [Read more](/content/en/blog/media-monitoring/index.html) ### 924 Trending Hashtags Proven to Go Viral on Instagram in 2025 Did you know that posts with the right hashtags can get up to +36% more engagement? [Read more](/content/en/blog/best-instagram-hashtags/index.html) ### 397 Best Swipe-Stopping Captions for Instagram to Use in 2025 Struggling to find the perfect caption for your Instagram posts? [Read more](/content/en/blog/best-instagram-captions/index.html) ## Media Monitoring ### 5 KPIs You Should Track to Measure Brand Awareness in 2025 33% of marketers find it challenging to measure the effectiveness of their branding efforts. [Read more](/content/en/blog/brand-awareness-kpis/index.html) ### LinkedIn Monitoring: Everything You Need to Know Do you want to know the significance of LinkedIn monitoring and how to do it effectively? [Read more](/content/en/blog/linkedin-monitoring/index.html) ### Instagram Monitoring: The Full Guide for Tracking Your Brand Statista reported that 80% of marketing professionals surveyed said they use Instagram for brand monitoring. [Read more](/content/en/blog/instagram-monitoring/index.html) ## Social Media ### LinkedIn Growth: Using Audience Insights to Drive Engagement We may think of social media platforms like Facebook, Instagram, and YouTube as separate entities, but they all contain insights that benefit engagement strategies. [Read more](/content/en/blog/linkedin-growth/index.html) ## Agencies ### How Social Listening Can Enrich Your Clients’ Marketing Campaigns Creating effective marketing campaigns that add value to your client’s brand is essential. [Read more](/content/en/blog/enrich-clients-campaigns-with-social-listening/index.html) ### 14 of the Very Best Reporting Tools for Agencies In 2018, more than half of agency leaders reported growth in revenue (56%). [Read more](/content/en/blog/best-reporting-tools-for-agencies/index.html) ### Should You Invest in an Agency or an Influencer Marketing Platform? Consumers are growing suspicious about the authenticity of brands they use. [Read more](/content/en/blog/influencer-marketing-agency/index.html) ## Trending ### Instagram Engagement Report 2019: The More Hashtags, The Less Engagement This short post is the last of a series of five in which we share some of the insights on hashtag usage. [Read more](/content/en/blog/hashtags-engagement-instagram/index.html) ### Instagram Engagement Report 2019: Tagging Users Doesn't Generate Engagement This short post is the fourth of a series of five highlighting user engagement metrics. [Read more](/content/en/blog/tagging-users-instagram-engagement/index.html) ### Instagram Engagement Report 2019: The 19 Most Engaging Hashtags in 2018 This short post is the third of a series of five providing insights into engaging hashtags. [Read more](/content/en/blog/most-engaging-hashtags-instagram-2018/index.html) ## Digital Marketing ### How to Conduct a Competitive Audit for SaaS Companies As a SaaS brand, knowing how your product measures up against your competitors is vital. [Read more](/content/en/blog/competitive-audit/index.html) ### Hootsuite vs SproutSocial: Which Is the Right Choice? (2025 review) Social media managers face a critical choice when selecting between Hootsuite and SproutSocial. [Read more](/content/en/blog/hootsuite-vs-sproutsocial/index.html) ### How to Build a Social Media Marketing Agency (SMMA) in 2025 Do you want to learn how to build a top-notch social media marketing agency? [Read more](/content/en/blog/social-media-marketing-agency/index.html) ## Mention News ### AI: An Ongoing Journey at Mention 12 Years at the Forefront of Artificial Intelligence since our launch 12 years ago. [Read more](/content/en/blog/ai-at-mention/index.html) ### Product Spotlight: Monitor Like Never Before with Our Revamped Feed In this edition of our quarterly product spotlight, we will highlight the significant updates. [Read more](/content/en/blog/mention-revamped-feed/index.html) ### Product Spotlight: Mention Publish Updates for Social Media Management At Mention, we’re dedicated to supporting your entire social media management journey. [Read more](/content/en/blog/mention-publish-updates-smm/index.html) ## Crisis Management ### How to Create a Robust Reputation Management Strategy A company’s reputation has always played a significant role in its success. [Read more](/content/en/blog/reputation-management/index.html) ### 10 Effective Ways for PR Crisis Management Nearly 70% of business leaders report experiencing a crisis within five years. [Read more](/content/en/blog/pr-crisis-management/index.html) ### Top 10 Crisis Management Software Solutions Business marketers sector-wide know full well that crises can strike at a moment's notice. [Read more](/content/en/blog/crisis-management-software/index.html) ## Competitive Analysis ### Context Analysis: Your Secret Weapon for Better Communication Want to make smarter decisions for your business? Context analysis might be the key. [Read more](/content/en/blog/context-analysis/index.html) ### Competitive Pricing Analysis: Maximizing Your Market Strategy Understanding competitive pricing analysis can be a game-changer for your business. [Read more](/content/en/blog/competitive-pricing-analysis/index.html) ### Competitive Intelligence: Hype or Necessity? Curious about what your competitors are doing? Understanding competitive intelligence is crucial. [Read more](/content/en/blog/competitive-intelligence/index.html)