The Mention Blog

The most current social media, monitoring, and marketing best practices from industry experts.

Social listening

6 Ways To Conduct A Content Gap Analysis Using Social Listening

As a modern-day marketer, hitting the right marks with your content strategy is crucial. Read more

How AI Has Changed Social Listening Forever

The AI-driven social listening market is rapidly expanding thanks to the various new tools available. Read more

Share of Voice vs Share of Market in the Era of AI

Remember the days when TV ads and billboards measured marketing success? We now have new metrics to consider. Read more

Most Popular

What is Media Monitoring? The Full Guide

Ever wondered how businesses stay on top of their brand’s reputation? Read more

924 Trending Hashtags Proven to Go Viral on Instagram in 2025

Did you know that posts with the right hashtags can get up to +36% more engagement? Read more

397 Best Swipe-Stopping Captions for Instagram to Use in 2025

Struggling to find the perfect caption for your Instagram posts? Read more

Media Monitoring

5 KPIs You Should Track to Measure Brand Awareness in 2025

33% of marketers find it challenging to measure the effectiveness of their branding efforts. Read more

LinkedIn Monitoring: Everything You Need to Know

Do you want to know the significance of LinkedIn monitoring and how to do it effectively? Read more

Instagram Monitoring: The Full Guide for Tracking Your Brand

Statista reported that 80% of marketing professionals surveyed said they use Instagram for brand monitoring. Read more

Social Media

LinkedIn Growth: Using Audience Insights to Drive Engagement

We may think of social media platforms like Facebook, Instagram, and YouTube as separate entities, but they all contain insights that benefit engagement strategies. Read more

Agencies

How Social Listening Can Enrich Your Clients’ Marketing Campaigns

Creating effective marketing campaigns that add value to your client’s brand is essential. Read more

14 of the Very Best Reporting Tools for Agencies

In 2018, more than half of agency leaders reported growth in revenue (56%). Read more

Should You Invest in an Agency or an Influencer Marketing Platform?

Consumers are growing suspicious about the authenticity of brands they use. Read more

Trending

Instagram Engagement Report 2019: The More Hashtags, The Less Engagement

This short post is the last of a series of five in which we share some of the insights on hashtag usage. Read more

Instagram Engagement Report 2019: Tagging Users Doesn't Generate Engagement

This short post is the fourth of a series of five highlighting user engagement metrics. Read more

Instagram Engagement Report 2019: The 19 Most Engaging Hashtags in 2018

This short post is the third of a series of five providing insights into engaging hashtags. Read more

Digital Marketing

How to Conduct a Competitive Audit for SaaS Companies

As a SaaS brand, knowing how your product measures up against your competitors is vital. Read more

Hootsuite vs SproutSocial: Which Is the Right Choice? (2025 review)

Social media managers face a critical choice when selecting between Hootsuite and SproutSocial. Read more

How to Build a Social Media Marketing Agency (SMMA) in 2025

Do you want to learn how to build a top-notch social media marketing agency? Read more

Mention News

AI: An Ongoing Journey at Mention

12 Years at the Forefront of Artificial Intelligence since our launch 12 years ago. Read more

Product Spotlight: Monitor Like Never Before with Our Revamped Feed

In this edition of our quarterly product spotlight, we will highlight the significant updates. Read more

Product Spotlight: Mention Publish Updates for Social Media Management

At Mention, we’re dedicated to supporting your entire social media management journey. Read more

Crisis Management

How to Create a Robust Reputation Management Strategy

A company’s reputation has always played a significant role in its success. Read more

10 Effective Ways for PR Crisis Management

Nearly 70% of business leaders report experiencing a crisis within five years. Read more

Top 10 Crisis Management Software Solutions

Business marketers sector-wide know full well that crises can strike at a moment's notice. Read more

Competitive Analysis

Context Analysis: Your Secret Weapon for Better Communication

Want to make smarter decisions for your business? Context analysis might be the key. Read more

Competitive Pricing Analysis: Maximizing Your Market Strategy

Understanding competitive pricing analysis can be a game-changer for your business. Read more

Competitive Intelligence: Hype or Necessity?

Curious about what your competitors are doing? Understanding competitive intelligence is crucial. Read more